wonderful journey.
What inspires your creativity?
Sangeeta Kilachand: Inspiration for me has been the vast techniques of embroideries and the dexterous weaving patterns present in Indian fabrics with detailed forms and elements of design motives really inspire me.
What was that one thing you learned as a lesson forever in designing?
Sangeeta Kilachand: Designing was a great learning experience for me..as I discovered India’s rich diversity in weaves and embroideries which were slowly dying out.it pained me and I began to strive relentlessly to save these artisans and their perishing craft.
This catharsis has made me evolve as a person..and today for me my work should be recognized.
What challenges have you faced all this while, learning and showcasing your Brand?
Sangeeta: My biggest challenge was teaching the technique of my flagship ‘MARODI’ embroidery from the Kutch region, to our Karigars from scratch. After a lot of improvisations, they are experts now!
What is “Fashion” according to you?
Sangeeta: Fashion defines your personality, it’s your personal style quotient. Fashion is being comfortable in your own skin.
Where do you spot trends as you go along?
Sangeeta Kilachand: From various monuments, museums and show’s based in India, I just marvel at the karigiri of our artisans, they have ‘THE HANDS OF GOD’.
Who is Your Muse?
Sangeeta Kilachand: On a lighter note, I am my one muse haha. I can’t be biased, everyone is beautiful in their own way & my creations look good on all.
What is your piece of advice to the aspiring entrepreneur?
Sangeeta Kilachand: Focus and perseverance are major roles to become an entrepreneur and to do whatever makes you happy.
What according to you is the favourite part of being a Celebrity designer?
Sangeeta: When celebrities wear my outfits and compliment how beautiful my designs are, that makes me happy! At the end of the day, it’s teamwork, a big thanks to my karigars!
There’s so much pressure for designers to come out with their greatest collection season after season. What advice would you give to young designers just starting out and hoping to make it in the industry?
Sangeeta: When you work under pressure, creativity is stifled, do your best and follow your dream and work hard towards it, success will follow along the way.
A message for all our readers from your side.
Sangeeta Kilachand: Be comfortable in your own skin. We all know what works for us; we cannot generalize, fashion + style is personal.
